Video Advertising

Whilst this advertising format has not being fully adopted in South Africa there have been a number of campaigns that have successfully made use of in-banner video.  A recent study conducted by the European OPA (Online Publishers Association) revealed that of the 80% of internet users that have watched a video ad online 52% have taken further action such as calling up the advertiser’s website or searching for more information.

One of the biggest concerns relating to video banners is that most South African internet users just don’t have the connection speed to see the banner as it was intended as a result of slow loading speeds. However modern adservers that specialise in streaming video for banners can automatically serve the users the ideal size video for their connection speed .

We have seen a marked increase in the average internet users connection speed in South Africa over the last two years. As a result of this we expect t see more advertisers adopt this format of online advertising in the near future.

Many of the websites Internet AdSales represent can serve video ads.

Contact us should you have any questions about Video Advertising online on the sites we represent.

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