Rich Media Advertising

Rich media advertising is the ultimate creative tool in online advertising and allows advertisers to create rich media experiences that their target market can engage with and experience true brand immersion.

Most of the websites that Internet AdSales represent allow for rich media adverts to appear within their digital media. This allows advertisers to engage with niche audiences on their favourite premium content sites and create a lasting impression.

What is Rich Media Advertising?

Digital media is interactive in nature and surely that ads that appear within it should be too. Rich media ads allow for interactive ads that transcend the norms of standard banner advertising and draw users in.

There are numerous rich media advertising formats ranging from simple expandable traditional banners that normally expand to double their size to interactive widget ads that are an application in themselves.

See this HP Touchsmart PC rich media ad which is an excellent rich media ad as it expands, is interactive and includes a video trailer for the product.

Rich media advertising metrics and reporting

Rich media ad serving has evolved dramatically over the last few years and today these ad servers can track not only the number of times that ad appears and the clicks generated from these but also report on a host of detailed interactions with the advert.

Leading rich media adservers such as Eyeblaster can report on the amount of time the user spends on the ad and the interactions with the ad such as clicks and in-banner video runs.

The future of digital media is rich media…

As advertisers become more in tune with the fact that premium advertising on premium websites can generate far greater returns than bulk buys over large networks with mediocre creative we anticipate that rich media will flourish.

Advertisers are fast realising the value of engaging online with quality audiences and with the metrics at hand there are a whole new set of determining factors as to the success of a cmpign as opposed to just impressions and clicks.
Rich media takes this engagement to the next level.

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